I designed a brand for Catscratch Tattoo Studio, engaging in an exercise of randomly choosing a tattoo shop for a subject along with an audience of animal lovers who value their physical well-being. While designing a logo that complimented all of these criteria, I became interested in creating a new contemporary tattoo shop that values people’s health during the tattoo process as well as after.  The style guide below includes all of the directions, limitations, and specific uses of the designed logo for Catscratch while keeping the integrity of the brand.